Cloud gaming is no longer the “future of gaming”—it’s the present. As we move through 2025, more players than ever are swapping high-end hardware for high-speed internet, streaming console-quality titles to phones, laptops, and even handhelds like the Steam Deck. But which cloud gaming platform should you trust with your time, money, and controller?

Amazon Luna vs Xbox Cloud Gaming vs GeForce Now

In this in-depth cloud gaming comparison, we’ll break down Amazon Luna vs Xbox Cloud Gaming vs GeForce Now to help you decide the best cloud gaming service in 2025.

The Big Three: Cloud Gaming Heavyweights in 2025

ServiceLaunchedBacked ByKey Tech
Amazon Luna2020AmazonAWS, Chromium
Xbox Cloud Gaming (xCloud)2019MicrosoftAzure, Xbox Series X
NVIDIA GeForce Now2015NVIDIARTX Servers, Game Sync

These platforms differ in approach, pricing, performance, and catalog access—but they all promise one thing: AAA gaming, no console required.

Pricing & Subscription Plans (2025)

Let’s break down what each platform costs in 2025:

Amazon Luna

  • Luna+ Plan: $9.99/month (USD)
  • Ubisoft+ Channel: $17.99/month (USD)
  • Prime Members: Free rotating game catalog monthly
  • Canada/UK: Available with Prime, full access in select cities

✅ Pros: Modular pricing
❌ Cons: Pay per channel = less predictable cost

Xbox Cloud Gaming (Game Pass Ultimate)

  • Game Pass Ultimate: $16.99/month (USD, CAD, GBP)
    • Includes: Xbox Cloud Gaming, PC Game Pass, Xbox Live Gold

✅ Pros: Huge library + first-party exclusives
❌ Cons: Can’t purchase standalone cloud subscription

NVIDIA GeForce Now

  • Free Tier: 1-hour sessions, basic rig
  • Priority: $9.99/month (USD) – RTX 2080 rig, 6-hour sessions
  • Ultimate: $19.99/month (USD) – RTX 4080, 8-hour sessions, 4K/120fps

✅ Pros: BYO game library, unmatched performance
❌ Cons: No included games

Game Library Comparison

FeatureAmazon LunaXbox Cloud GamingGeForce Now
Game Count (approx.)200+300+ (rotates)1,800+ (Steam, Epic, GOG)
First-Party ExclusivesNone✅ Halo, Forza, StarfieldNone
Ubisoft Support✅ Ubisoft+ Channel✅ Ubisoft+ available✅ Uplay games supported
Buy-to-Own Titles❌❌✅ Requires prior purchases

Verdict:

  • Xbox is best for Game Pass fans
  • GeForce Now is ideal for Steam/GOG owners
  • Luna works well for casual, rotating play

Performance & Streaming Quality

Amazon Luna

  • Resolution: 1080p max
  • Frame Rate: 60 FPS
  • Latency: Moderate
  • Servers: AWS global infrastructure
  • Platform Support: Windows, macOS, Fire TV, Android, Steam Deck (via browser)

Xbox Cloud Gaming

  • Resolution: Up to 1080p (4K not officially supported yet)
  • Frame Rate: 60 FPS
  • Latency: Low-moderate (Xbox Series X servers)
  • Platform Support: Android, iOS (browser), Windows, Xbox, Steam Deck (browser)

GeForce Now

  • Resolution: Up to 4K (Ultimate Tier)
  • Frame Rate: 120 FPS (Ultimate Tier)
  • Latency: Industry-leading (RTX 4080 servers)
  • Platform Support: Windows, macOS, ChromeOS, Linux, Android, iOS, Steam Deck (native app + browser)

🏆 Winner: GeForce Now
For visual fidelity and FPS, GeForce Now is unmatched—especially on fast connections or for competitive games.

Regional Availability in UK & Canada (2025)

UK

  • Amazon Luna: Available via Prime; full Luna+ rollout in major cities
  • Xbox Cloud Gaming: Fully supported
  • GeForce Now: Priority and Ultimate tiers widely available

Canada

  • Amazon Luna: Live in select provinces; Prime gaming available
  • Xbox Cloud Gaming: Full access
  • GeForce Now: Available coast to coast with data center presence

Note: All three platforms perform best with wired Ethernet or 5GHz Wi-Fi connections (20Mbps minimum).

Controller Support

FeatureLunaXbox Cloud GamingGeForce Now
Xbox Controller✅ Native✅ Native✅ Native
PlayStation✅ Supported (Edge/Chrome)✅ Supported✅ Supported
Luna Controller✅ Wi-Fi Direct (low latency)❌❌
Keyboard/Mouse❌ Mostly unsupported❌ Mostly unsupported✅ Full desktop support

Best for Controller Experience: Luna, thanks to its Wi-Fi-direct controller

Platform Features & Extras

FeatureAmazon LunaXbox Cloud GamingGeForce Now
Offline Play❌❌❌
Mod Support❌❌✅ (depends on game/store)
Save Sync✅ (cloud save)✅ Xbox Cloud Sync✅ Game Store Sync
Session LengthUnlimitedUnlimited1–8 hours (tiered)
Kiosk Mode Support✅ via browser✅ via browser✅ with app/shortcut
Platform IntegrationsTwitch (Amazon)Xbox, PC Game PassSteam, Epic, GOG

Verdict: What’s the Best Cloud Gaming Service in 2025?

It depends on what type of gamer you are.

Gamer TypeBest Cloud Platform
Casual / New to GamingAmazon Luna – easy, modular access, low effort
Game Pass SubscriberXbox Cloud Gaming – excellent value with library
Hardcore / PC GamerGeForce Now – best performance, huge flexibility
Mobile & Fire TV UsersLuna – tight integration with Amazon devices
Steam Deck OwnerGeForce Now or Xbox (browser access, solid controls)

Related:

Quick Questions Answered

  • Amazon Luna vs Xbox Cloud Gaming: Which is better?
    Xbox wins on game library and value. Luna is more casual-friendly.
  • Luna vs GeForce Now: What’s best in 2025?
    GeForce Now leads in performance; Luna wins in simplicity.
  • Best cloud gaming subscription in Canada/UK?
    Xbox Game Pass for value, GeForce Now for quality.
  • Can I use these services on Steam Deck?
    Yes—all three work via browser or app with controller support.

Final Thoughts

Cloud gaming in 2025 is no longer about “if” but “how.” With options like Amazon Luna, Xbox Cloud Gaming, and GeForce Now, gamers can now tailor their experience based on budget, platform preference, and performance expectations.

Whether you’re deep into the Game Pass ecosystem, looking for ultra-low latency RTX-powered gameplay, or just want to play a few casual titles with your Prime account, there’s a service that fits you.

So what’s your pick? Try each platform for a month and decide what feels right. The future of gaming is in the cloud—you just need to log in.

# Written by Elliyas Ahmed