Published: Friday, January 13, 2023, Updated: Friday, January 13, 2023

Will Apple Launch Touchscreen Supported MacBook Pro?

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In 2010, Apple co-founder Steve Jobs conceptually introduced a computer with a touchscreen, but until now Apple has not added it to their Mac product line. But every computing device including phone, tablet, smartwatch has added touch screen.

Apple Going to Launch Touchscreen Supported MacBook Pro

On the other hand, Apple's competitors in the market have rightly added the touchscreen feature to laptops and desktops. As we have already seen Microsoft, HP, Samsung, Dell computer manufacturing companies have been offering computers with touchscreen for quite a long time and consumers are using it quite comfortably. 

Because we live in a time with technology where touch sensitivity commands are becoming quite popular. The sensibility of emerging technology is leaving the touch of the fingers and now rushing to the Irish command.

However, recently Apple may be rethinking its touchscreen integration position and Apple engineers are rumored to be working on a touchscreen for the MacBook Pro. A Bloomberg report on Wednesday suggested that the expected launch date for the touchscreen-enabled MacBook Pro could be around 2025. However, Apple has not updated any information in this regard so far.

Reasons why Apple hasn't launched a MacBook Pro with touchscreen support yet

The question is, even though Apple introduced the first touchscreen-supported computer and added touchscreens to every computing device including phones, tablets, smartwatches, why hasn't the company added it to Mac products yet?

The reason can be said that Apple wanted the sales of their touchscreen supported iPad products not to be affected by the touchscreen supported Mac products.

Reasons why the touchscreen feature might come to the MacBook Pro

Now Apple's iPad business is down compared to the previous year. On the other hand, users are more interested in Apple computers than iPads. As Apple expects Mac revenue to grow 14% to $40.1 billion in fiscal 2022.

Global unit shipments of Apple Mac computers from 1st quarter 2006 to 3rd quarter 2022
Image: Global unit shipments of Apple Mac computers from 1st quarter 2006 to 3rd quarter 2022, Statista

For this reason, Apple is going to add a touchscreen to their computer product MacBook Pro. Moreover, if we notice, currently the differences between high-end iPad and Mac are decreasing. This reduction is mainly due to the new chip, battery life and slim design. 

Moreover, the inclusion of the Magic Keyboard feature on the iPad Pro makes it appear as a laptop. David McQueen, director of research at ABI Research, sees it as a logical reason to release a MacBook Pro with a touchscreen because of the overlapping of the Mac and iPad due to design and features.

By all calculations, it is clear that adding touchscreen capabilities to the Mac product line could make the iPad almost as extinct as the iPod.

Elliyas Ahmed
Elliyas Ahmed